1 word = 1 item e.g. Shampoo = 1 item ) Dog Food = 2 items or 2 words.

As stated in the terms and conditions and FAQs, the price per word currently is £2.
If you order two individual words but place them together without a space in between you will be sent an email after payment for the extra money for the additional word. If the additional payment is not made the words typed in this way will be refunded.
For example
Bits and Bobs is correct – Bitsandbobs will not be accepted